Does anyone read those seafront signs? Have you ever seen anyone even looking at them? A blogpost I saw this morning makes the point that the new one not only spoils the view, but is a complete waste of time and money as nobody looks at them, and seems to go against the council's attempts to reduce signs from estate agents and clean up the environment. And also:

"To add insult to injury the amount of useful information on the sign is negligible. Most of it is in the tone of a scolding nanny. "Do not jump. Do not dive". The sea can be rough, the beach can be steep, don't go into deep water if you can't swim. And does anyone really not know to dial 999 in an emergency, or to stay out of the sun if they don't want to get sunburned?"

Could have a point. Have you ever seen anyone looking at them? http://tinyurl.com/66beeq2